Before you use beer coasters to promote your business, make sure that the product or service you are selling is aligned with the beverage industry because the people who will see your business on the beer coaster will make associations immediately. The people who use beer coasters are normally people who like to drink or go to pubs and bars. It is not a good idea to promote baby products on a beer coaster simply because the people who will see it are not the ones who would buy baby products.
Promoting through beer coasters is not a simple task. You should think about the scope and reach of the beer coasters that you want to sell. Think about the places that you want to sell your product in. if the place where you distribute your beer coasters is too far, you will have a hard time distributing your products to that place. Choose the places you want to advertise your product through a beer coaster so that you will not incur more costs than you should.
Promotional coasters are great promotional tools for your business. Make sure that the product you are promoting on a beer coaster is suitable for the intended target market. Check if the product or service you are selling is in-tune with the beer drinking consumer.